Market Your Book Like a Pro

Tools and training that transform book promotion from a marketing chore into a natural extension of your creative process

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The Write Kit: For Authors, By Authors

Authors need practical help, not marketing seminars. We respect your time and don't require you to become someone you're not.

  • Professional Writers

    Includes the features professional authors need

  • First-Time Authors

    Now's a great time to get started getting your work out there

  • Self-Published Authors

    Establish the online presence you'll need to succeed

  • Journalists

    Give readers one central place to find you and your work

Customers Say: “The Write Kit takes the intimidation out of self-promotion. They give you everything you need to promote your book. It’s so easy that it even borders on being fun.” - Paul Slansky, The New Yorker

Writing Your Book is Only Half the Job

The Write Kit is a whole new way of thinking about your work and what it means to be successful. We help you balance your creative needs with getting your book in front of an audience.

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The Write Kit Website Builder

Forget Wix, Squarespace, and WordPress.
We've built something better — crafted just for authors.

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The Write Kit Sprints

Years of winning book marketing strategies and techniques,
packaged into easy-to-follow lessons we call Sprints

    • How to create a manageable marketing plan
    • Balancing creativity with marketing efforts
    • Setting goals that fit your life and career
    • Estimating weekly time for marketing tasks
    • The benefits of outsourcing for complex goals
    • Distinction between positioning and branding
    • The process of creating a positioning document
    • Genre selection and hybrid categories in modern publishing
    • Comparable titles in refining marketing and creative decisions
    • Audience-focused marketing strategies
    • Getting started with email newsletters
    • Choosing a newsletter title and structure
    • Content ideas for author newsletters
    • Optimal newsletter cadence and frequency
    • Privacy and legal considerations for email marketing
    • Create consistency and connect with readers authentically
    • Practical keywords for Amazon KDP, SEO, ads, press releases, and creative decisions
    • The difference between keywords and genres
    • Using Amazon categories to reach and engage readers
    • The role of social media in book marketing
    • Setting up Instagram and Facebook accounts
    • Creating cohesive social media profiles
    • Managing social media time effectively
    • Interacting with readers while staying mindful
    • Understanding what marketing assets are
    • Essential assets every author needs
    • Tips for creating high-quality author photos
    • Crafting effective author bios and taglines
    • Using social cards and tools like Canva for promotion

We release new Sprints each month. A Write Kit subscription gets you premium access to everything, including step-by-step instructions you'll need to be completely self-sufficient at marketing your books.

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