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Market Your Book Like a Pro

We provide the training & tools to help authors succeed in launching & promoting their books

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Introducing The Write Kit

Our team has been writing and marketing books for over 20 years.
We've taken all that we've learned and bundled it together into one convenient offering that lets authors get started right away.

  • Professional Writers Includes the features professional authors need
  • First-Time Authors Now's a great time to get started getting your work out there
  • Self-Published Authors Establish the online presence you'll need to succeed
  • Journalists Give readers a place to find you and your work

Writing Your Book is Only Half the Job

The Write Kit is a whole new way of thinking about your work and what it means to be successful. We help you balance your creative needs with getting your book in front of an audience.

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Customers Say: “The Write Kit takes the intimidation out of self-promotion. They give you everything you need to promote your book. It’s so easy that it even borders on being fun.” - Paul Slansky, The New Yorker

The Write Kit Builder

Publish your own author and book website in 10 minutes. Seriously.

Forget Wix, Squarespace, and WordPress. We've built something better — crafted just for authors.

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Write Kit Sprints

Years of winning book marketing strategies and techniques,
packaged into easy-to-follow lessons we call Sprints

  • Creating Your Marketing Plan

    • How to create a manageable marketing plan
    • Balancing creativity with marketing efforts
    • Setting goals that fit your life and career
    • Estimating weekly time for marketing tasks
    • The benefits of outsourcing for complex goals

  • Positioning and Genres

    • Distinction between positioning and branding
    • The process of creating a positioning document
    • Genre selection and hybrid categories in modern publishing
    • Comparable titles in refining marketing and creative decisions
    • Audience-focused marketing strategies

  • The Author Newsletter

    • Getting started with email newsletters
    • Choosing a newsletter title and structure
    • Content ideas for author newsletters
    • Optimal newsletter cadence and frequency
    • Privacy and legal considerations for email marketing

  • Gathering Your Core Keywords

    • Create consistency and connect with readers authentically
    • Practical keywords for Amazon KDP, SEO, ads, press releases, and creative decisions
    • The difference between keywords and genres
    • Using Amazon categories to reach and engage readers

  • Setting Up Your Socials

    • The role of social media in book marketing
    • Setting up Instagram and Facebook accounts
    • Creating cohesive social media profiles
    • Managing social media time effectively
    • Interacting with readers while staying mindful

  • Preparing Your Marketing Assets

    • Understanding what marketing assets are
    • Essential assets every author needs
    • Tips for creating high-quality author photos
    • Crafting effective author bios and taglines
    • Using social cards and tools like Canva for promotion

We release new Sprints each month. A Write Kit subscription gets you premium access to everything, including step-by-step instructions you'll need to be completely self-sufficient at marketing your books.

More About Sprints